Rumors and speculation are spreading about the possibility of increased inflation. Small and local businesses, in particular, are really beginning to feel the pressure. Every little uptick in the rates
The Covid-19 pandemic changed everything, particularly business. Supply chains are disrupted, workers are changing careers, and customers are buying less. Virtually every aspect of business has been affected by the
Digital marketing trends change year to year. New platforms rise up, capturing the public’s attention. A few years ago, no one had teams creating content for TikTok, for example. But
You’ve finally started your new business. After possibly years of dreaming, planning, and developing, your new business is off and ready to serve the local community. Now you just need
2022 is the year of video content. Video is booming, and more and more businesses are embracing video content as a critical part of their content marketing strategies. While videos
Growing your social media channel numbers is only the first step. It’s not enough anymore for people to simply like your page. The new algorithms in place favor content created
Social media is more important than ever for small business owners. There are many ways it benefits small businesses. A social media presence helps you get discovered, communicate with customers,
If you’re conducting business online today, you should actively maintain an email marketing list. Email marketing is an excellent way to keep in touch with your customers and let them
You could grow your business’s social media followers completely organically on Facebook in an ideal world. Armed with tips on best practices, you could create and schedule your posts with
Platforms come and go, but the content remains. For example, take the Michelin Guide. Originally created to help the Michelin company sell tires, the guidebook has survived multiple decades and